Series consists of records pertaining to marketing and communications at Appleby College and includes strategic and business planning, branding, logos, the school crest, surveys and reports, newspaper clippings, greeting cards, publications, special events, Crisis response team and Appleby College website.
Branding
4 Archival description results for Branding
Sub-series consists of samples of material printed by the Appleby College Print Shop and includes forms, programmes, envelopes, stationary and announcements.
File consists of records pertaining to the school crest and includes correspondence as well as samples and copies.
File consists of records pertaining to branding. logos and letterhead for Appleby College and includes envelope samples, letterhead samples, and folder samples.
File also consists of the Appleby College Style Guide, first published in October 1991. The guide was created to ensure Appleby conveyed the same message throughout all processes from recruitment, advertising and promotional matierals. The guide discusses approved colours, stationary, typefaces, logos and symbols, abbreviations, capitalization, numbers, punctuation, and writing best practices including sample letters.